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Become a Member

The Association is growing and now numbers over 170.  Our membership has diversified to include the wide range of businesses that thrive in Jersey.  There is a reason for this – members find a positive benefit in belonging to an organisation which promotes growth, sustainability and innovation.

As a marketing tool the Genuine Jersey mark is unique in Jersey.  It not only benefits those individuals or industries involved in the production of goods but it endorses the ‘Jersey’ brand, helping to generate a pride in the quality and value of Genuine Jersey products.

Below you will find the answers to the following questions - if the answer to your question is not listed please contact John@GenuineJersey.com.

1   How do I apply to become a Member of the Genuine Jersey Products Association?
2   How much does it cost?
3   What benefits do I receive from being a Member?
4   How is the Association regulated?
5   How is Genuine Jersey promoted?
6   How is Genuine Jersey funded?

How do I use the Genuine Jersey Mark? (This section for members includes advice on how to use the distinctive Genuine Jersey mark on your packaging, products and promotional literature to ensure the brand integrity is maintained).



1   How do I apply to become a Member of the Genuine Jersey Products Association?

If you are interested in becoming a Member please read the Charter and then complete and return the GJPA Membership Application Form 2017 and post it along with your initial membership fee (your cheque will only be banked if your application is accepted) to John Garton, Genuine Jersey Products Association, Liberation Place, St Helier, JE1 1BB.  An officer from the Association will arrange to visit you, to view your production method and confirm that your goods meet the strict criteria.

Applications are considered by the GJPA Management Committee who meet quarterly and will ask applicants to supply a profile of their product(s). Membership will only be granted for products which currently exist. It is the product, not the producer, that is permitted to carry the mark and where a member introduces new products, a separate application must be made although there won’t be any additional charge.

If you have any queries about membership, please email John@GenuineJersey.com.

All applicants must comply with Jersey Financial Services Commission requirements, the Control of Housing and Work (Jersey) Law 2012 and any other relevant legislation (the following is meant as a guide only and specific advice should be sought from the relevant department):

Requirement to Register your Business Name:

Every individual having a place of business in Jersey and carrying on business under a business name which does not consist of his or her true surname without any addition other than his or her true First names or the initials thereof is required to register their business name with the Jersey Financial Service Commission. http://www.jerseyfsc.org/registry/index.asp

Control of Housing and Work (Jersey) Law 2012:
 
A LAW to establish a registration process for residents of Jersey and to make provision for the control of work and housing and for related purposes.
 
 
Please find below a link of the Control of Housing and Work (Exemptions) (Jersey) Order 2013.  Please see point 3(k) if you are a sole trader who has Entitled or Entitled for Work Only status, or a company with one member who has Entitled or Entitled for Work Only status and work in or for the undertaking for less than 8 hours in any week you may well be exempt - for clarification please make direct contact with Sally Pryce in the States Population Office tel 448913 e-mail S.Pryce@gov.je.
 
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2   How much does it cost?

Membership fees range from £144 per year for an individual up to £1,280 per year for a company depending on the number of employees the applicant has. Subscriptions are renewable every January.  Please see GJPA Membership Application Form 2017 for details. (Note: Fees are halved from 1st July each year.)
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3   What benefits do I receive from being a member?

Membership enables companies and individuals to:

i)     use the distinctive Genuine Jersey mark on packaging, products and advertising material.
ii)    have a page on the Assocaition web site.
iii)   tap into professional public relations and social media campaigns to help raise awareness of their business and products - PR advice.
iv)   attend a wide range of events and activities to maximise business opportunities.
v)    access special discounted rates for advertising promotions and subsidised rates to attend some events.
vi)   receive advice on branding, promotional mechanics, changes to legislation and local market conditions.
vii)  can apply for financial support to develop labelling and packaging for approved goods.
viii) can apply for code to undertake on-line Level 2 Food Safety & Hygeine for Catering Course.

ix)   Members can also apply to join the Associations Commercial Combined Insurance Policy offered through and support by Islands, at a reduced premium.  This scheme is for Members with turnover of less than £250k per annum.  There are 4 levels of cover:

Level 1. Public & Product Liability cover of £2,500,000 – annual premium £20 for Members due to the generous support from Islands Insurance.

Level 2. Public & Product Liability cover of £5,000,000 – annual premium £55 for Members.

Level 3. Public & Product Liability cover of £2,500,000 plus stock in trade and business equipment cover of £5,000 – annual premium £80 for Members.

Level 4. Public & Product Liability cover of £5,000,000 plus stock in trade and business equipment cover of £10,000 – annual premium £130 for Members.

Optional cover extensions of Employers’ Liability and Commercial Legal Protection are also available.  Members interested in joining this scheme need to complete this form and return it to Islands.

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4   How is the Association regulated?

Membership of the Association is strictly regulated to ensure only those who can prove their products are genuinely Jersey are allowed to join. All applications have to be approved by the Management Committee which goes to great lengths to ensure every product meets the Genuine Jersey criteria before it can display the distinctive mark.

The Management Committee includes three Members, representatives from various government departments and an independent chairman and vice-chairman.

The Management Committee includes a Trading Standards Officer who works in conjunction with Genuine Jersey’s CEO. They carry out spot checks on Members to ensure that products continue to comply with the original terms of their licence and carry the correct packaging and labelling.
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5   How is Genuine Jersey promoted?

The Mark is predominantly displayed on a variety of different products and point of sale material. In addition, a growing number of members have chosen to use the mark on their delivery vans which are seen by the public as they travel round the Island bearing the advice: 'Look for the mark before you buy'.

The Association also employs a professional public relations company which provides the local media with a regular source of stories regarding members, new products and events.
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6   How is Genuine Jersey funded?

In addition to members' subscriptions, the Association receives a grant from the States of Jersey Economic Development Department. The promotion of the Genuine Jersey brand is in accordance with government strategies which promote sustainability and innovation in the land use and tourism sectors.