UK journalists, food writers, and influencers are set for a tasty treat next week. Over 30 key food journalists in the UK will be receiving goodie bags of Genuine Jersey delicacies, courtesy of some of the Island’s top food and drink producers.
The jute bags, which were overprinted by Local company Lab-6, contain an array of local items, designed to showcase the wide variety of high quality food and drink produced in Jersey.
They include La Mare Black Butter, Sue's Fudge, Jersey Sea Salt, Heritage Jersey Apple Juice, La Cremière Salted Caramel Sauce and Liberation Ale. Not to forget, the most important seasonal crop Jersey produces, the Jersey Royal.
The gift bags will be given to media attending the Jersey Royal New Potato Pop Up, a pop up bistro in Covent Garden serving nothing but Jersey Royals.
Hosted by celebrity farmer Jimmy Doherty, Just Jerseys, will show Londoners, and visitors from the rest of the UK and beyond, how we eat Jersey Royals in Jersey – with butter, sea salt, and mint. The fleeting nature of the bistro – it’s only open on Saturday 22 and Sunday 23 April – highlights the short seasonality of our famous potato.
John Garton, Chief Executive, Genuine Jersey Products Association, said: “While the pop up is all about the Jersey Royal, the goodie bags allow us to help other Genuine Jersey members promote their produce to a key audience in the UK too.
“The Genuine Jersey goodie bags will go to media and other influencers – such as food bloggers. This will hopefully help give our award-winning local producers more exposure in the UK which is important both for boosting sales, and helping secure better distribution off-island.”
The gift bags represent a cross-section of food and farming in Jersey – from dairy (fudge and caramel sauce) to our coast (sea salt) and our crops (apples and Jersey Royals). All the suppliers are members of the Genuine Jersey Products Association – a recognised guarantee of local produce.