Become a Sponsor


The Island’s business community is invited to support local producers by becoming a sponsor of the Genuine Jersey Products Association.

The Association which has been championing growth, sustainability and innovation by ‘buying local’ products long before it became a popular movement has revised its charter to include businesses keen to support its members.

Since the Association started in 2001 it has attracted a loyal and enthusiastic membership which qualifies to use the distinctive Genuine Jersey mark on products that have been reared, grown or caught in Jersey or created by accredited Islanders.  Now a business that would not qualify to be a member can become a sponsor by providing financial assistance or expertise.

The Association’s Chief Executive, John Garton, said the income from the sponsorship category would go towards the key objectives of raising awareness of local goods and supporting all those involved in their production.

‘Funding from sponsors will help us to develop the Genuine Jersey brand which is becoming a byword for the best the Island has to offer. When Islanders and visitors buy produce and products bearing the mark they can do in the knowledge that they are supporting local jobs, boosting the Island’s economy, embracing seasonality and reducing their carbon footprint,’ he said.

Annual subscriptions for Genuine Jersey sponsors are based on the number of full-time equivalent employees. Business employing up to five staff would pay £288, those employing from six to 25 £432, 26 to 50 £640 and business with a workforce exceeding 50 would pay £1,280.

John explained that rather than pay a subscription, a sponsor could offer a service to the equivalent value to Genuine Jersey members through the Association. An example of this is the Commercial Combined Insurance scheme offered by Islands Insurance for members with a turnover of less than £250,000 a year. This provides free Public and Product Liability cover of £2.5 million with optional cover extensions for lower than normal premiums.

In return for supporting the Association, sponsors are permitted to use the Genuine Jersey Sponsor mark (below) and are featured on the Genuine Jersey website.  Businesses interested in becoming a sponsor are invited to complete our GJPA Sponsorship Application Form '18, call John Garton on 07797 780 383 or email